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【商标的世界】《商标的世界》经典影评10篇

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《商标的世界》经典影评10篇

  《商标的世界》是一部由François Alaux / Herve de Crecy 执导,动画 / 短片 / 动作 / 犯罪主演的一部法国类型的电影,文章吧小编精心整理的一些观众的影评,希望对大家能有帮助。

  《商标的世界》影评(一):打破常规的另类思考者

  不同于以往奥斯卡获奖短片的情怀、温馨、人文、哲学等等因素,这次的获奖短片从各方面来说都很另类。

  开篇好莱坞式的枪战、吐槽、喷脏,将原本死板的商标全部拟人化,直抓观众眼球。随着剧情展开,激烈的碰撞和激昂的配乐让人目不转睛,一起游走在这个商标组成的世界,时而看到自己熟悉的商标,忍不住会心一笑。

  一般提名的动画短片从思想内涵、主题意义、表现形式等上都带有“前卫”的烙印,突出的是创作者或者创作群体的一种个人独立意志和独立思想,形式上简炼化、抽象化、荒诞化,寓意非常深刻。

  商标的世界全部采用200多个商标,从一个小点,到最后拉出到宇宙视角,组成了一部合格的好莱坞式的电影风格,让人眼前一亮。

  《商标的世界》影评(二):The Cue of Logo

  The Cue of Logo

  After finishing this video, my first thought is a stun that I"ve known so many Logos without any awareness. I have to say nowadays the marketing is so powerful and successful! There are so many companies, institutions, unions using logos instead of just names. These logos can be well designed and convey an accurate information about the products or service to public. When mention about some company, people think of the logo first. According to this allusive video, is this power true?

  Gourmet Food VS Fast Food

  As we can see in this video, battle between Gourmet Food(Michelin) and Fast Food(McDonald"s) is the main line of this story. Business battle can be as cruel as a real one.

  McDonald"s "killed" some companies passing by, and Michelin accidental injure some innocent "citizen". McDonald"s is so "fast" that nobody can catch him which makes him so pride. He laughs at Enron and K-mart but finally fall down in front of Weightwatchers.

  My interpretation: Michelin focuses on the Gourmet Food and give stars to these good restaurants, but McDonald"s as a representative of Fast Food comes in and soon takes over the stomaches of customers which leads lot"s of companies close down. McDonald"s is doing so well in his business. During this time, even Enron and K-mart close down because financial fraud and low-cost competitors respectively.

  McDonald"s stands for companies which produce low-cost shoddies. They are so popular in the world and make traditional companies like K-mart become a "Loser". Some companies don"t take their business as serious things and for their own good they cheat for profit like Enron. But time goes on, McDonald"s can not always be the "King", new generation and more competitive companies are coming, like Weightwatchers which is taking the market share of McDonald"s.

  This is the business battle which has a more and more cruel and immoral trend.

  etrol-controlled Economy

  At the end of this video, the earth quack (because of petrol) destroys every brand.

  My interpretation: These Logos(Nowadays Companies) are based on the petrol-controlled economy. As the petrol price going up, no company will survive.

  Inanity of Logos

  o as for the power of Logos, yes, it rules all the thoughts of us about products and service. But basically, Logos is in inanity and have no power to rule the world.

  up de Co,Montpellier

  Joe

  2010-12-03

  《商标的世界》影评(三):童年里的那位怪叔叔不见了

  剧终,脑海里游荡的并不仅仅是童年里的那位怪叔叔,还有突然蹦出的一个单词,“Logopedia”。

  先说说我童年里的那位怪叔叔。小朋友对外来新鲜事物总是充满了无限的好奇,体内的亢奋因子随时等待释放。现在回想起我十多岁时所生活的地方,那就是一个物质生活平庸、活力不足、中规中矩的小城市。没有图书馆,小伙伴间互相传阅的书籍更新率及低,偶尔有本新书也会在短时间内被翻烂;没有儿童乐园,周末全都挤在小会场正门前的空地上跳皮筋捉迷藏;没有哈根达斯,手里攥着的永远是添加了廉价色素的棉花糖。如此长大的小孩初次进省城简直就是开眼看世界。初进大商场,幼稚的判断力还是告诉我这里的玩具比较好玩,这里的裙子比较好看;在海底世界跑了一圈,我才知道能养在鱼缸里的并不是只有金鱼和乌龟;从鼓楼山脚做缆车上山,这才觉得如果变成一只恐高的鸟可能也会不幸福。去吃麦当劳的时候心情最复杂,一面沉迷于所谓的美食一面总是想躲着门口的那位怪蜀黍。那时候,麦当劳一类的快速餐饮刚入驻中国,不像现在这样,繁华地段走几步便又是一家麦当劳,新鲜感自然比天高。而对于我这样的小朋友,第一次吃上汉堡薯条更是不知道有多新奇,觉得这比妈妈做的家常菜可口得多,也把自己的肚子吃的鼓鼓的。可奇怪的是,麦当劳叔叔在官方设定中明明就是一个喜庆、友善、可爱、可亲的形象,为什么我看到这个顶着一头火红爆炸头,笑口常开,身着鲜黄色连身工作服及红色大靴子的时候心里是一阵局促?身边的小伙伴们,我翻看他们家的相册,无一没有和麦当劳叔叔合照,而且每个小伙伴在麦当劳叔叔旁边都显得和他一样笑口常开,而我至今都没和这位怪蜀黍留下一张合照。

  接着说说“Logopedia”。很显然,这是我杜撰而出的一个单词,从构词法的角度来看,“Logo+pedia”意为“一部关于商标的百科全书”。据统计,这部短片囊括了200多个世界知名商标,而在制作方没有事先征求商标持有者的情况下也无一提出异议与反对,只有一家叫做Cash Converter的公司发来邮件感谢制作方将自己公司的Logo放在动画中的显眼位置。我在思考为什么在维权时代这些公司全都放弃向制作方敲诈一笔的机会?我觉得没有更合理的解释了——这本来就是一支免费软广告,为什么要得了便宜还卖乖。在这部Logopedia之下,我所看到的是经济社会极度发展后一个表面色彩鲜艳、选择极度充裕的世界,而实际上,我们无限地追求广告里的理想生活却不断被浮华的市场所消费。

  在这个物欲横流的社会里,我似乎开始怀念自己十多岁的时代,物质匮乏但是精神生活远比之丰富。吃多了精致的甜点、生猛的海鲜、甘醇的洋酒,味蕾被养得娇嫩,吃到再美味的食物那也只是觉得味道很棒;可是在我十多岁的年代,吃惯了街边的廉价棉花糖以及院子里摘下来的果子的时候,当我尝到麦当劳不一样的味道的时候,我还是会开心很久、回味很久。现在什么都不一样了。

  《商标的世界》影评(四):Logo冒险

  (刘焰 | 文)“我们约在麦当劳见面,进去喝杯可乐,然后去一趟家乐福,买瓶海飞丝和几支高露洁。”如果你可以顺利地理解上面这句话,那么恭喜你,你是一个合格的都市人,因为它只涉及商品品牌,没有提到任何商品的实质。毫无疑问,以商标再现现代都市生活是一个有趣而天才的创意,而动画短片《商标大全》则用天才的方式实现了这个天才的创意。这部仅有 16 分钟的短片引用了 3000 多个知名品牌的商标,讲述了一个美国大片的故事:两个米其林(Michelin)警察坐在雪佛兰(Chevrolet)警车中,追捕逃犯麦当劳大叔(Mcdonald"s),在必胜客(Pizza-Hut)与绑匪展开殊死较量,餐厅服务员埃索(Esso)小姐带着大男孩(Big Boy)出逃……在经历了一系列生死冒险后,两人躺在草坪上看着白云蓝天,这是片中唯一没有任何商标的画面。在美国动画片席卷市场的今天,法国人凭借这部奇幻夸张的短片,证明自己的想象力和创造力,并赢得 2010 年奥斯卡最佳动画短片奖。

  转自《艺术世界》2011年3月刊

  艺术世界豆瓣小站:http://site.douban.com/artworld/

  艺术世界微博:http://t.sina.com.cn/1767746770/profile

  《商标的世界》影评(五):借壳生蛋:北美土地育欧陆人文花

  本片是第82届奥斯卡学院奖的最佳动画短片。是一部法国作品,在这里我称其为借壳生蛋,借力打力的力作——美国电影模式、故事的外壳生发欧洲大陆人文主义理想的忧患意识的五彩蛋。

  故事里面琳琅满目,令人眼花缭乱的诸多商标将世界解读为商品的世界。这里的一个个商标都被赋予寓言的色彩,人性化。就这个角度而言,法国人将欧洲人性理想及寄托其中并使其成为生蛋的一个着力点和出发点——人被商品化,商品被人化,物我难辨。

  一部影片往往是故事吸引人,也最诱惑人!本影篇幅不多, 讲述的是典型的正义(”米其林轮胎”)斗邪恶(”麦当劳”)的美国好莱坞英雄模式影片。事情发生在洛杉矶,一场劫持、追踪、逃生的”警察捉小偷”就此展开。但是故事背后的容量却较”美国制造”更为丰富。

  较为突出的构思就是在追踪罪犯的过程中,地壳开始断裂,岩浆开始迸射,好莱坞的世界开始坍塌,世界面临着一场灾难,商品在海洋中沉没,一片喧闹声渐渐消失。在灾难的海洋里,仅剩的几个在垂死挣扎。镜头接着转移,一层层的转向更为广阔的宇宙视角——我们看到了地球的全貌,商标;然后太阳系,又是商标;然后银河系,还是商标;然后是整个苍茫的宇宙,更是商标。这段故事本身就是生蛋的第二步——关注点定位于商品世界里的人和环境。

  第三步就是宣泄其中的情绪,声音,画面!情绪悲天悯人,声音苍凉孤独,画面刺激震撼!地球上为一些小事我们在追逐打斗,而世界宇宙却面临着一场真正的灾难,人类无知,地球愚昧!”渺小的地球太喧嚣,而伟大的世界却总是沉默!”

  就这样法国人讲符号化的美国电影、美国社会(洛杉矶的地点,好莱坞的商标,美国世界的商品这些极为抽象而具体的符号可以隐喻为”美国”)一步步用其符号的工具解剖了这个符号世界!重新恢复了人的一面,让浮躁与商品经济社会的异化人重新有了血肉,有了感情!“以子之矛攻子之盾”!侧面反映了对美国这个欧洲人认为充满铜臭味的国家由衷的鄙夷和不屑;也反映了以法国这个曾经在欧洲大陆称雄称霸出过拿破仑这样角色人物,建理过法兰西第一二三共和国为代表的博大精深的欧洲文化的自豪感和精英意识(物品商标世界的隐退和空旷辽阔宇宙的建构描绘即为有利的明证)。有效而深刻了完成这个宇宙空间结构的重构!这思想的火花,给了仍在争斗中的人们当头一棒!颇具警示意义!

  耐人寻味的是美国奥斯卡把动画学院奖给了这部影片,着力点当是其“学院”二字,也算是对影片内容的别样评价!潜台词仿佛就是“影片很好,看一看现实吧!学究”

  《商标的世界》影评(六):List of logos used in Logorama

  This is a list of logos and brand images that appear in the short film Logorama.

  Used as Building

  * Malibu rum: The first logo appeared in the film

  * Yoshinoya

  * Pizza Hut: The Diner

  * Dairy Queen

  * Lego

  * Bassetti

  * Petrofina

  * Best Buy

  * American Family: houses

  * BROAN: houses

  * K-Mart

  * Levi"s

  * Domino Sugar

  * SEGA

  * Durex

  * Rent-a-Wreck

  * Builders Square

  * Family Inns of America

  * Cal Fed

  * HBO

  * IKEA

  * Oreo

  * Home Depot

  * Unocal Corporation

  * Cash Converters

  * GMC Truck

  * S&H Green Stamps

  * Brands under Choice Hotels

  ** Clarion Inn

  ** Comfort Inn

  ** Sleep Inn

  * Wendy"s

  * Columbia House

  * Do It Best

  * Mega Blocks

  * National Car Rental

  * Nintendo

  * Hotwheels

  * Best Western

  * Tamiya

  * Valvoline

  * EMI

  * Blockbuster Video

  * Kohl"s

  * Domino Pizza

  * Avis

  * Shoppers Drug Mart

  * U-Haul

  * Eveready

  * Spin

  *

  * Craftsman

  * Matchbox

  * 7-Eleven

  * MTV

  * Rubbermaid

  * Halliburton

  * Borders Group

  * TNK

  * Völkl

  * Staples Inc.

  *

  * La Quinta Inns & Suites

  * Thames Valley Housing

  * Slim Jim

  *

  * Randall"s Food Markets

  * In-N-Out Burger

  *

  * Servpro

  * NESN

  * Lowe"s

  * Coleco

  * Taco Bell

  * OXXO

  * BnL: A fake logo in movie Wall-E

  Used as Facility

  * Green Day American Idiot: poster

  * Audi: appears as design on highway.

  * Google: poster on highway.

  * Superman - Ride of Steel

  * Walker Muffler:crosswalks

  * Standards Mark: Certified Environmental Management parking spaces

  * Energizer: the lamp of the lamp post.

  * ICI: swimming pool

  * Stop & Shop: the traffic lights

  * French"s

  * T-Mobile: telephone poles

  * Delco Electronics: bottom of T-Mobile telephone poles

  * Dolby Surround: doors for truck and some building

  * USA Today: newsbox

  * Transamerica

  * Randy"s Donuts

  *

  * Chrysler: windows

  * American Cancer Society

  * Ghostbusters

  * Obey

  * : air vents

  * Gorillaz

  *

  * Los Angeles Zoo

  * Bell System

  * Lucasfilm

  * Piggly Wiggly

  * ampm

  * Tonka

  * Rite Aid

  * Exel

  * Tim Hortons

  *

  * Heineken

  * Benjamin Moore & Co.

  * MTV Trax 1st Anniversary Destination Nowhere

  * Case IH: highway abutment

  * Atlantic Records

  * Cooper Energy Services (PPC)

  * Borders

  * Hard Rock Cafe

  *

  * : gas pumps

  * Vh1

  * Park Inn

  * Sports Illustrated: Bench

  * Burton

  * Amtrak: Partially seen logo as cement structure near highway in overhead shot

  * RollerCoaster Tycoon: Sound effects from this game are heard as a roller coaster car travels down a hill.

  * Mastercard: billboard on the highway.

  Used as Human Being

  * BIC Boy: school boys

  * Fido Dido

  * Customers at the Diner:

  ** Chief Wahoo

  ** Mr. Peanut

  ** The Pep Boys (Manny, Moe, and Jack)

  ** Team Flame Boy (also seen on street)

  ** Team Wet Willy

  * Jolly Green Giant: security at the zoo

  * Pillsbury Doughboy (aka Poppin" Fresh): chef at the Diner

  * Colonel Sanders

  * Esso Girl

  * Haribo

  * Big Boy

  * Pringles (Julius Pringles)

  * Ronald McDonald

  * Michelin: Bibendum (aka "Bib the Michelin Man")

  * M&M"s

  * Johnnie Walker: outside KFC

  * Mr. Clean

  * AOL Instant Messenger

  * Minuteman Press: inside KFC

  * Calgary Cowboys

  * Foot Locker

  * Utz

  Used as vehicle or part of vehicle

  * Cruise America

  * Betten Trucks Inc.

  * Q8: sailboat out in ocean

  * My First Thomas & Friends: rollercoaster cars and zoomobile

  * Old Merck logo: band-aid on cop"s cheek

  * Cummins: blue light on unmarked patrol car

  * Mercedes-Benz: The steering wheel of the truck that Ronald MacDonald is driving.

  * Smiley: Ronald"s gearshift

  * Brembo: Ronald"s footbrake

  * NSTA: on the school buses

  * Recycling logo: on the trash truck

  * DuPont: spinning atop cop cars

  * Grease 2: Motorcycle

  * CRUZ

  * Radioactive sign: spilling out of Ronald"s truck

  * Green Biohazard sign: spilling out of Ronald"s truck

  * Red Army Faction: spilling out of Ronald"s truck

  * Blaupunkt: radio on the patrol car

  * Pirelli: tires of the patrol car

  * Out-Bus

  * Roadmaster Driver"s School

  * On the Eurocopter:

  ** BMW

  ** Cisco Systems

  ** Michelin: Seatbelt

  * On stolen cop car dashboard:

  ** MotorCities National Heritage Area

  ** Texaco

  ** Dunlop Tyres

  * Inside door of stolen cop car:

  **Lonely Planet

  **National Geographic Society

  * Courtesy Transportation

  * Grayson Mitchell Inc.

  * Cityoffroaders.com

  * City of Tampa Solid Waste

  * Braggin’ Wagon

  Used as Plant

  * Afri-Cola: Palm trees

  * USB: cactuses.

  * Little Trees: red and green evergreens

  * The Timberland Company: brown trees

  * Private post-secondary education commission of British Columbia: small shrubs in zoo

  * Global Palm Oil Investment: small plants near pandas in zoo

  * Monsanto: small plants in front of Lion

  * Adidas Originals: small plants outside Pizza Hut

  * American Century Investments: trees in desert

  * Litt"s Treetop Shooting Ground: little shrubs in desert

  * BP: little flowers in desert

  * Apple Inc.: Apples on the small island.

  * Nike: As flying blades of grass when stolen cop car goes down hill.

  Used as animals outside the zoo

  * Bentley

  * Aston Martin

  * MTV2

  Used inside the zoo

  * MGM Lion

  * Paramount Pictures

  * Prudential Financial

  * Playboy bunnies

  * Batman symbol

  * Republican Party elephant

  * Democratic Party donkey

  * Pumper Nic Hippo called "NIC"

  * Lacoste Crocodile ("The French crocodile")

  * Canadian Natural

  * WWF

  * Miko

  * NBC Peacock

  * Tux (Linux penguin)

  * Norton Bear

  * Lion Bar

  * dm-drogerie markt

  * Nestlé Purina PetCare

  * Coca-Cola bottle

  * Jaguar Cars

  * Flamingo Las Vegas

  * McDonald"s Golden Arches

  * Parental Advisory

  * Discovery Channel

  * Oscar Mayer

  * Kidsafe Hunter

  * Qantas

  * MSN butterflies: also at beginning of movie

  * Ecko Unlimited Rhino

  * Deere & Company

  * Camel seen in overhead shot and escaping from zoo

  * Hasbro Preschool

  Used at the KFC fast food stand

  * Airwell

  * Picasso

  * Slurm

  * Fanta

  * Diet Dr. Pepper

  * McCain Foods Limited

  * Burger King

  * Nestlé Crunch

  *

  *

  * Rockwell International

  * Hewlett-Packard

  * Honda

  * Vermeer Company: Across the street on wall as seen from inside KFC

  Used inside Pizza Hut Diner

  * Starbucks: The tray

  * Nickelodeon: spilt on the floor

  *

  * Univision

  * Storage USA

  * National Captioning Institute

  * Pink Floyd: The Wall

  * QuickTime

  * Quaker Oats

  * Dunkin" Donuts

  * Nespresso

  * Diners Club International

  *

  * Wega Macchine per il caffè

  * Lavazza

  * Red Stripe

  * Digital Equipment Corporation: behind counter

  * Geflor

  * Ice Cream for America

  * Con Edison

  * Saints: Fleur de Lis used as seats

  Appears at the gun scene

  * General Electric

  * Westinghouse Electric

  * Carl"s Jr: On cop"s cowboy hat

  * Philips: radio handset

  * NRA (National Rifle Association): gunfire

  * 007 (James Bond): Ronald"s Handgun

  * Sex Pistols: Graffiti on wall

  * LooptroopRockers: : Graffiti on wall

  *

  * RAF (German terrorist group): Ronald"s MP5

  * S.W.A.T.: On S.W.A.T. team"s hats

  * CityOffroaders.com: Military jeep

  * Public Enemy: Ronald in silhouette in the sniper"s infared telescopic site

  Logos at the Ronald McDonald" bike scene

  * Enron: "Losers"

  * K-Mart: "White trash"

  * Weight Watchers: Ronald crashes into

  * Zenith Electronics: hole Ronald McDonald falls into

  * Greyhound Lines

  * EA Games

  * Fannie Mae

  * Bear Stearns

  * Washington Mutual

  * Dexia

  * Freddie Mac

  * Capgemini

  * Compaq

  * Nabisco

  * Jack Daniel"s

  * Coldwell Banker

  * Alamo Rent a Car

  * Little Minx

  *

  * U.S. Robotics

  * Business Week

  * Unibanco

  * Superloc

  * Western Union

  * Hummer

  * Barclays Capital

  * Chicago Tribune

  * Yamaha Motor Company

  * Telcel

  * Bennigan"s

  * Jaguar Cars

  Used on sniper

  * Leica

  * Bluetooth

  Earthquake scene

  * XBox

  * Chicago Bulls: which one of the Michelin Man"s head is stuck into

  * French Socialist Party as several rose flowers on the floor

  * Blizzard Entertainment

  * IBM with "Solutions for a small planet" above the logo as it crumbles

  * The North Face as the falling down hill

  * Burberry as the wheat field

  * Evian as the snow mountain

  * Sony VAIO forms the curves in the road

  * Microsoft Windows

  * Trammell Crow Company

  * Stussy

  * Left 4 Dead

  Used at the Desert

  * Hollywood Chewing Gum: stands as the sign of Hollywood

  * RKO Pictures: flashing beacon

  * Atlas Fence

  *

  * Phillips 66

  * 20000ST French House Label

  * South Park

  Used in the flood

  * Republic Pictures

  * Autodesk Maya

  * Adobe Systems

  * Adobe Illustrator

  * Seiko Epson

  *

  * Penske Corporation

  * Exxon

  * Samsung Group

  * Walt Disney Pictures

  * Rolex

  * Alcoa

  * Toyota

  * Buy N Large

  * Pacific Horizon

  * Animal Planet

  * The Hoover Company

  * Compaq

  * Nokia

  * UPS

  * Holiday Inn

  * Q8

  * USPS

  Used in the final outer space scene and end credits

  * Pacific Coast Avionics

  * Nike: aerial view of Baja California peninsula

  * Sun Microsystems

  * Universal Studios

  * Orion Pictures

  * Sony Ericsson

  *

  * Total S.A.

  * Pepsi: planet with "satellites":

  ** Tropicana Products

  ** Doritos

  ** Dole Food Company

  ** Sun Chips

  ** 7-up

  ** Mountain Dew

  ** Gatorade

  ** Frito-Lay

  * Internet Explorer

  * Lucky Strike

  * Gulf Oil

  * Master Card

  * Virgin Group

  * NASA

  * Subaru

  * Milky Way

  * Pioneer

  * Chrysler

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